• Work Experience

    • 2015-Present Salvo Group Co. Miami, FL

      Founding Partner & Chief Content Officer of a Miami-based startup focused on digital publishing, social media amplification, talent management and monetization.

      • Develop and execute bilingual content strategy for 6 owned and earned digital properties.
      • Oversee content creation and distribution for an elite roster of celebrities comprising a social audience of more than 200MM users.
      • Manage a team of 6 editors, writers and community managers, and a global network of freelance creatives to produce content for Salvo Group’s owned and earned properties.
      • Delivered digital traffic surpassing 1MM users per day.
      • Designed branded content campaigns for Proctor & Gamble, Disney, Walmart and other national brands.
    • 2012-2015 M8 Agency Miami, FL

      Content Director for a Miami-based digital marketing agency specializing in the U.S. Hispanic and Latam markets.

      • Built content practice for M8 Agency’s blue-chip clients including General Mills, Starwood Hotels, and MasterCard International.
      • Hired and managed staff of 7 editors, writers and translators.
      • Successfully pitched new projects including Starwood, Cheerios, and Debt.com, resulting in more than $5 million in new business billings.
    • 2008-2010 SafetyPay, Inc. Miami, FL

      Director of Marketing, Latin America, for a global online payment solution with offices in U.S., Europe and South America.

      • Designed digital marketing campaigns that more than tripled revenues and customer base.
      • Repositioned company through its bank partners, introducing new verticals and recruiting bank employees as brand ambassadors.
      • Leveraged local social media networks to grow brand awareness.
      • Lived and worked in Mexico and Peru, managing staff in local offices.
    • 1998-2005 American International Group, Inc. (AIG) New York, NY

      Director of Marketing & Communications for three AIG member companies responsible for AIG’s domestic claims services.

      • Supervised a department of 6 marketing and communications specialists.
      • Built and maintained all claims web sites and intranet sites; organized national training seminars to communicate benefits of intranet platform.
      • Managed multimillion-dollar annual budget.
      • Produced presentations, brochures, and newsletter with circulation of 30,000.
      • Responded to all requests for proposals for new and renewal business.
  • Editorial / Freelance

  • Education

    • BA in International Relations with Honors, Tufts University.

  • Software

    • Knowledge of WordPress, Adobe suite, HTML, Buffer, Microsoft Suite.

  • Languages

    • Bilingual English-Spanish speaker. Conversational French and Hindi/Urdu.

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  • Case Studies